Notes from the team behind Saath. On the small decisions, the loud ones, and the word we named it after.
Not slow dating. Not serious dating. A clearer relationship with what you are actually looking for, and a willingness to act on it.
Eight things that separate a serious South Asian dating app from a generic one with a flag emoji. A criteria checklist for the diaspora.
One word that exists in Hindi, Urdu, Punjabi, Bengali, Marathi, Gujarati. One word that carries the whole brief of the app.
It is not a feature flag. It is enforced at the database. Here is what that looks like, and why it had to be that way.
The auntie network, the Sunday hangover of swiping, the apps that try and the apps that get it. A field report from inside the question.