Press kit

For journalists, partners, and people writing about Saath.

Everything you need to cover Saath, in one page. Logos, brand colors, founder bio, key facts, and direct contact. If you need something that is not here, write to [email protected].

In one line

Saath is an intentional South Asian dating app for the diaspora.

Find someone who feels like saath.

Boilerplate

What to say about Saath in a paragraph.

Short version (50 words): Saath is an intentional South Asian dating app from Petalform LLC, launching city by city in Summer 2026. Built for the diaspora, it ships free community and cultural filters, ships no caste filter at any layer, and treats safety features as core, not premium.

Longer version (110 words): Saath is an invite-only South Asian dating app, launching city by city in Summer 2026. Built from the ground up for the diaspora, Saath offers free community, language, culture, ethnicity, and city filters. It is the first widely-distributed South Asian dating app that does not include a caste filter at any layer, a constraint enforced through database triggers rather than UI alone. The product is built around intentional pacing: eight daily likes for free users, a small intro bank, and Saath Spark, a free daily one-on-one conversation pool. Saath is from Petalform LLC, founded by Ankit Patel.

Quick facts

The basics.

Name

Saath^™

Pronunciation

SAH-th (rhymes with moth, not oath)

Meaning

Together, with, companionship, in Hindi, Urdu, Punjabi, Bengali, Marathi, and Gujarati. More on the name.

The non-negotiables.

Free community, language, culture, ethnicity, and city filters. Forever. Never gated by a premium tier.
No caste filter. Not as a profile field, not as a preference, not as a hidden ranking signal, not as a premium feature. Enforced at the database via input triggers, not just in the UI. The engineering explainer.
Safety features are free. Block, report, hide, unmatch are not premium. Trust is the floor of the category.
No unlimited swiping. Eight likes per day for free users, an intro bank that fills slowly, and a daily Spark pool for one intentional conversation.
Saath Spark is free. The daily one-on-one conversation pool is and remains a community feature, never a Plus entitlement.
City by city rollout. Each launch waits for real local density before going wider.

Founder

Ankit Patel.

Ankit is the founder of Petalform LLC and the person building Saath. He is a software engineer and a member of the South Asian diaspora who got tired of dating apps that either treated culture as a marketing campaign or treated caste as a filter. Saath is his answer to that.

Available for interviews and on-record commentary. Contact via [email protected].

Brand assets

Logos and images for editorial use.

SVG · vector

Saath insignia

The standalone glyph. Use for favicons, app icons, and any size from 16px to billboard.

PNG · 1200×630

Social card

Branded Open Graph image. Suitable for editorial use and social share previews.

SVG · vector

Social card (source)

Editable SVG of the social card if you need a different aspect ratio.

All assets are © 2026 Petalform LLC. Free to use in editorial coverage of Saath. Please do not modify the wordmark or insignia. If you need a logo lockup variant we have not posted, write to [email protected].

Brand colors

The palette.

Rose

#C85C8E

Rose deep

#7B2D5B

Violet

#8D5FD3

Plum

#321B2F

Marigold

#E8A33D

Cream

#FFF8F5

Story angles

Topics we are happy to talk about on the record.

Why most South Asian dating apps still ship caste filters, and what it took to remove ours at the database level.
What it means to build a dating app for the diaspora specifically, not for "diversity" as a marketing field.
The product case against unlimited swiping, and what intentional pacing actually looks like in code.
What "saath" means linguistically across six South Asian languages, and why we named the app after it.
City-by-city rollout as an alternative to global day-one launches, and how it changes the network effect math.